Hand-painted by an Air New Zealand pilot.
"Air New Zealand pilot Peter Clulow goes beyond the call of duty to abseil down a billboard in London to paint a slogan on it."
The Kiwi attitude
In this brand campaign for Air New Zealand, I focused on their famous ‘can-do’, no-nonsense Kiwi attitude to bring to life the quality of their service.
Role |
ACD, copywriter |
For |
Air New Zealand |
Date |
2008 |
Type |
Print, outdoor and online campaign |
URL |
www.youtube.com/watch?v=bh44yOZdPZo |