Creative platform and first executions for Snickers, the ‘Official NFL chocolate’ in Mexico.
The concept: Have a Snickers and you’ll be able to tackle your hunger, even if it looks like a 7-foot American footballer.
In a hybrid online/IRL series of activations, people were invited to find these evil hunger players in Mexico City, snap them and post the photo on social media to win prizes – extra points if you actually tried to tackle them in the shot.