A CAR AD THAT REACTS TO HOW YOU FEEL

To launch the new Lexus ES, we created an AI-powered campaign that recognises your facial expression and serves you a personalised film that reacts to your emotions in real time.

To deliver this experience, we worked with cutting-edge production studio Unit 9, facial recognition experts MorphCast and researchers in affective computing and audiovisual psychology. We created a big set of audiovisual elements for each emotion (alternative shots, acting, grading, edit, music) that the AI engine behind the scenes could use to make a film in response to your emotional state – and that could ultimately make the viewer ‘Feel your best’, as the car itself and its adaptive technologies offer you.

More info here:
https://newsroom.lexus.eu/lexus-releases-emotionally-intelligent-ad-that-responds-to-viewers-emotions/